Unsolved studios
Introducing employees and investors to the world’s first crime-based gaming studio.
BACKGROUND
Rebranding is never easy. when unrd Pivoted, their aim was to be known as the first and only crime-based gaming studio in the world. the brief? to sell the vision to new investors, new starters and players alike.
crime is on the rise
Unsolved needed a video that captured potential investors’ attention, and sold the vision to new employees. But with crime, people need evidence.
To do that, we showed how big the genre was growing in every other medium. Leaving one space, that was still unexplored: mobile gaming.
welcoming new recruits
The first weeks in a new job and the time leading up to your start date, define your opinion of any company. So we created a full onboarding process that welcomed new recruits to a life of crime.
By telling the company’s story so far, and outlining the vision for the future, team members started day one fully invested and raring to go.
SELLING THE VISION
SO THAT PEOPLE BELIEVED IN OUR VISION, IT WAS IMPORTANT TO BE BOLD, CONFIDENT AND FEARLESS IN ALL OUR COMMUNICATION.
INJECTING PLAYFULNESS
CONFIDENCE DOESN’T MEAN SERIOUSNESS. WE ARE A GAMES COMPANY, AFTERALL. SO A LITTLE PLAYFULNESS NEVER HURT ANYONE. IF OUR GAMES WERE MADE FOR PEOPLE TO HAVE FUN, WHY CAN’T OUR COPY?
MERCH
I ALSO OVERSAW THE DESIGN AND COPY ACROSS ALL BRANDED MERCH FOR THE COMPANY. THESE WERE SENT A FEW DAYS BEFORE EACH EMPLOYEES START DATE WHERE THEY WERE ENCOURAGES TO SHARE THEIR EXCITEMENT ON SOCIAL MEDIA CHANNELS.
SHARING THE PASSION
FANS AND OUR TEAM WERE BIG CRIME LOVERS. WE WANTED A TONE THAT EMBRACED THAT. WE REFERRED TO OUR TEAM & CUSTOMERS AS ‘DETECTIVES’ ACROSS EXTERNAL COMMS, FROM THE COMPANY WEBSITE TO THE CUSTOMER SERVICE EMAILS.
